Recently Broadcast2world has created an explainer video for Docbookings, a website where you can get the latest health news and tips written by doctors along with finding the top UK doctors and dentists. So when Docbookings contacted us to make an explainer marketing video, we were excited and started the process of creating an enticing explainer video for them.
Just as any other investment - It is common practice for companies, looking to make a video, to compare different animation video makers and their quotes. But is this comparison done on a level playing field? Are you sure you aren’t comparing apples to oranges? This is critical as this can lead to an unsatisfactory video and a disappointing experience.
For the time being let’s forget what an explainer video is! Let’s talk about ‘Explanation’. Explaining or making things understand to others has become an important part of daily communication. We explain situations, matters and happenings to the ones around us. So, we are all born ‘Explainers’. It’s just that we don’t always succeed in getting our point across.
As a Sales Professional in an explainer video production house, my peers always come back to me and say, hey I have this client, who will close, but he has a very low budget, can we help him? My constant response is to advise them not to make this video at all, save that $500 or $1000. All it takes is one poorly made video to destroy the years of hard work and investment that a company took to build a brand and if they are trying to establish themselves, they are digging a hole so deep that there is no way up.
We all love whiteboard explainer videos a.k.a “draw my story” videos.
Quick Fact - “Stories are about 22 times more memorable than fact alone” - says Jerome Seymour Bruner, a renowned American psychologist who made significant contributions to human cognitive psychology & cognitive learning theory.
An explainer video defines your brand, let a professional do it.
At Broadcast2world we are often asked by our clients: How long should my expaliner video be?
The fall of Fall and the birth of Winter is a fascinating time of the year. Isn’t it? How we have arrived almost at the end of 2016 so quickly. The beautiful whirl of hours and days flew at breathtaking speeds, only to approach the end of the year. And soon there will be the making of resolutions and plans for a new year.
The purpose of Explainer Videos is for a company to communicate a clear and consistent message to prospective customers – a message that will ultimately result in those prospects taking action and eventually becoming customers. Merely making a video and placing it on a website will not necessarily accomplish this objective. So, before beginning the video production process and undertaking this initiative, consider the following five elements that will help to increase the likelihood of getting the most out of your video dollars.