According to the Marketer’s Summary 2014 by Invoda, 93% of marketers use videos for online marketing and sales communications.
Videos are powerful and all-pervasive. In the last few years they have increased their penetration tremendously. The number of online users who watch videos have gone up from 69 % to 78%, and even more impressively, the number of people who upload videos have increased from 14% to 35%. 80% companies are producing videos for their websites and out of these, the most popular are animated explainer videos.
As someone who is at the helm of the marketing of a company that creates explainer videos - and doing it pretty well if I might add! I have had the pleasure of interacting with marketers from all corners of the globe. I learnt a lot from our clients and every experience has been a great lesson.