The year was 2010 and Sean Ellis was getting increasingly frustrated.
There is a sea of change happening in the way products are being marketed online and if you still haven't jumped aboard, now would be the right time for you to do so. Because the internet seems to have fallen head-over-heels in love with videos.
When you first start promoting your business on the web, you focus on getting the basics right. Like improving your Google search rankings. Setting up your social media accounts. Growing an e-mail database of your consumers. But pretty soon, you will realize you need to find new and innovative ways to increase engagement with your brand in the digital space.
If a picture can speak a thousand words, just imagine just how many words a video can tell.
There used to be a time when having a USP was enough to gain visibility for your brand. Just walk into any supermarket and you will realize the scale of the problem today. There are almost 10,000 brands on the supermarket shelves competing for a customer's attention. To stand out from this maze of logos and taglines, brands cannot make an impression with just a smart message. The only way to find space in the consumer's mind is by telling a story.
John Montagu was the 4th Earl of Sandwich and he loved playing cards. He actually spent so much time at the cards table, that he hardly ever found time to eat. So he came up with the idea of eating meat between two slices of toast, so that he could eat with one hand, while keeping the other hand free for cards. And perhaps was invented one of the world’s most popular meals – the sandwich..
Some of our fondest childhood memories belong to those lazy Sunday mornings spent watching cartoons on TV. Whether it was the iconic tales of our favourite house cat, futilely attempting to catch his adversary mouse, or the carrot-chewing rabbit humouring us repeatedly with “Eh... What's up, doc?”, animated pictures have always captured our imagination. It is perhaps this curiosity and enthusiasm, which has led to so many dramatic changes in the animation industry, in such a short period of time.