Videos are powerful and all-pervasive. In the last few years they have increased their penetration tremendously. The number of online users who watch videos have gone up from 69 % to 78%, and even more impressively, the number of people who upload videos have increased from 14% to 35%. 80% companies are producing videos for their websites and out of these, the most popular are animated explainer videos.
Marketing professionals believe that explainer videos are the future of online marketing.
But if a video plays and no one is there to hear it, does it make a sound?! No matter how impressive your explainer video is, if it's not being watched by the people who matter, it's of no use. If an explainer video goes viral, on the other hand, it has the potential to increase your video SEO.
SEO stands for Search Engine Optimization and getting your website at the top of search results is not at all easy. However, having an explainer video can be the first step towards making a difference. Explainer videos are known to boost SEO rankings drastically, making video based landing pages more likely to rise in Google rankings and obtain a higher click through rate. All companies are looking for ways to improve their SEO strategy these days.
Here are some helpful tips to boost your video SEO:
1. FOCUS ON QUALITY
Make sure your content is worth sharing if you want it to go viral. You need to be proud of the content you're driving your viewers to. The video content you publish represents your brand. So it better be worth somebody’s time!
2. IS IT ENGAGING ENOUGH?
Google and YouTube use engagement to help them identify and deliver quality content. A high quality video that keeps your viewer engaged will get more likes, comments and shares. The more engaging your video is, the better it is for your SEO.
3. THE CORRECT KEYWORDS MATTER
Using exact search query phrases to describe your content will go a long way in helping to get your content ranked on the first page of any search result. Pick one keyword or phrase and include it in the description and title. Use a lot of supporting words that give context to your video. Even the file name matters!
4. HOST YOUR VIDEO ON YOUTUBE
YouTube witnesses more than 1 Billion unique users every month and the fact that it's the second largest search engine after Google is enough to state that you should also want to rank in YouTube searches.
You really can't afford not having your explainer video on YouTube.
5. BUILD YOUR VIEWER BASE
The more your video comes up in relation with the search times, the higher its authority, and consequentially, its SEO ranking. Post your content as a reply to other related videos. This starts a steady flow of traffic to your video and helps build a viewer base.
6. PROMOTE IT AGRESSIVELY
Your video can reach to the top of the first page if it gets a lot of views as soon as it is uploaded. It convinces people that your video has high value information to pass on to the viewers. Promoting the video, hence, becomes quite vital.
So if your company isn't actively creating visual content and working to achieve a high ranking on YouTube, it's high time to get started. We hope this article would help you in your pursuit of a better SEO.