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23 best explainer videos you may not have seen

[fa icon="calendar'] Nov 15, 2016 6:11:54 AM / by Maneesh Garg posted in Enhancing Business with Videos

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Good explainer videos are an immortal ambassador for your product and this blog is a compilation of the best of them.

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3 Takeaways on Videos from HubSpot’s State of Inbound 2016

[fa icon="calendar'] Nov 14, 2016 12:21:29 PM / by Maneesh Garg posted in Enhancing Business with Videos

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It’s that time of the year again.

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Online Video Marketing Facts To Make it A Necessary Act For Business

[fa icon="calendar'] Oct 27, 2016 12:30:25 AM / by Maneesh Garg posted in Enhancing Business with Videos, Online video marketing, video marketing, video marketing facts, Videos in Online Marketing, Web Video Marketing

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Have you boarded the video marketing train yet?

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Are Stop-Motion Animation Videos still Trending?

[fa icon="calendar'] Oct 6, 2016 12:30:46 AM / by Maneesh Garg posted in Video Animation

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What is Stop-Motion Animation?

A technique in which animation is captured in one frame at a time, with physical objects moving between frames is stop-motion animation. When the sequence of images is played back rapidly, it creates an illusion of movement.

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Why Videos make better Sales Reps?

[fa icon="calendar'] Sep 22, 2016 8:26:12 AM / by Maneesh Garg posted in Enhancing Business with Videos

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According to the Marketer’s Summary 2014 by Invoda, 93% of marketers use videos for online marketing and sales communications.

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11 Most Trusted Idea Generation Hacks For Content Marketing

[fa icon="calendar'] Jul 19, 2016 8:35:48 AM / by Maneesh Garg posted in Enhancing Business with Videos

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I want to create a buzz for my brand but I don’t know what idea would work and what wouldn’t?

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Unlock The Secrets To Viral Video Marketing

[fa icon="calendar'] Jul 5, 2016 5:39:59 AM / by Maneesh Garg posted in Enhancing Business with Videos

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Everybody is swearing by the word Viral Video Marketing, but how many of us are actually aware of it’s in’s and out’s? Very less, I’m sure. You might be surprised to know how viral video marketing works in extremes; it has it’s positives and negatives. You could be an instant success or a disastrous failure - all depending on how well you planned and executed your viral video marketing efforts.

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You must have seen funny and crazy video going viral on the internet. Would you make a similar one for your brand? Would putting a funny cat video get you results? Certainly not, as it is nowhere related to your brand. Viral video marketing is that growth hacking tool which , if used wisely, can make the ROI baby hip-hop!

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So let’s see what exactly Viral Video Marketing means.

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It’s a technique, a method which companies use to promote brand awareness, services and products, or may to achieve some other marketing objectives. Social networking and growth hacking tools are used to achieve maximum traction for the videos. The video is shared organically by the brand in it’s existing set of audience and then people share it (only if it’s share-worthy)!

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But, what exactly makes a video wear the ‘viral’ crown?

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While there isn’t any hard set standard of colossal views that the video must gain to be crowned as ‘viral video’, however there is a general consensus on getting over 5 million views within the span of 2 to 3 weeks. But, there are many videos that nailed over 10 million view in that period. The idea is that people remember it and hence the video and eventually the brand, gets to taste the benefits of word of mouth marketing.

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Wondering what viral video marketing has for your business?

Here’s it can get you -

  • Brilliant brand awareness with fantastic reach across the world.

  • It’ll cost you peanuts compared to standard promotional advertising.

  • Better audience targeting can be executed.

  • Higher rate of conversions rather inflationary rate.

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Now that you know what is viral video marketing and what it can do for you, thoughts that might be juggling in your mind would be how exactly do you create viral content. Bingo?

 

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5 Website Pages That Deserve A Video

[fa icon="calendar'] Jun 23, 2016 3:02:10 AM / by Maneesh Garg posted in Enhancing Business with Videos

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Remember scrolling down to your favorite websites?

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Can you recall if they had videos placed on various pages?

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90% of you would answer a YES to this question. Why? Because if that website became one of your favorite, there are HIGH chances of it possessing a video.

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Think of it like this - You love YouTube, everybody does. But WHY? Because it’s video hub. You’ll always prefer to watch a simplistic video of the content that some textbook or website might be explaining using million of complicated words. Isn’t it?

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Dr James McQuivey once stated that “A video is worth 1.8 million words.’ And my friend, as a video production house we live it every single day. You’ll not find such an engaging medium to explain your product’s benefits and bring a sizeable increase in your sales henceforth. Though there are numerous benefits of adopting this powerful marketing tool for your website, but I could not seize myself from stating a few.

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  • You have text on your website and a video explaining the same product. See, you just offered your visitors a right to choose how they want to learn about your product.

  • Videos ENGAGE. Period

  • And because they engage, they convert better.

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How about leveraging the power of videos on the most important pages of your website?

Why? Because ‘more, the merrier’. Many organisations are slowly and gradually realizing the strength of videos but most of them are sticking to just one or maximum 2 videos. Is that enough? If you ask me, it isn’t.

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Let me just take you through the pages on your website that deserve a video and ‘why’ they do so.

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1. The uncrowned king of your website: THE HOMEPAGE

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Why We Love Custom Explainer Video (And You Should, Too!)

[fa icon="calendar'] May 29, 2016 11:30:37 PM / by Maneesh Garg posted in animated explainer video, custom explainer video, Custom Videos, Enhancing Business with Videos, explainer video, Video Animation, Videos in Online Marketing

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Do you want people to trust you more?

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Do you want your complete say in how your brand is portrayed?

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Do you want a unique style that no one has ever opted?

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If answer to all these questions is YES, then Custom Animated Explainer Video is your ‘thing’.

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Think of custom animated explainer video as a monument a palace that a king designs for himself. He makes sure that each and everything placed in the palace, every wall, every asset is according to his taste. Now think of yourself as that King and the explainer video as your Palace!

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A great explainer video takes much time and effort. The process is quite long - it starts with understanding the brand, the target audience, choosing the right animation style, jumps onto shaping the characters and finally animation takes place. But, dear friend, each second spent on preparing a customized video is worth an effort!

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Why customized over generic?

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  1. Custom Explainer Video is hand-crafted specifically for your business.

A customized explainer video makes sure that your company gets the recognition it deserves. The video can be made as per your requirement and can consist of any combination of formats. Not just the style and feel, you can also decide on the character that your target audience will identify with. The chaos of dealing with templates can be avoided as with a customized video your brand shall stand out of the crowd and my friend...that’s what people notice!

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  1. It’s your discretion, not ours.

Each and every element of the explainer video shall have your opinion envisioning it. ‘Your video, your call’ shall be the approach that is adopted when making a customized video.

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  1. Clients trust on custom explainer videos.

There are always some cheaper options available. But it’s upon you to make a choice between inexpensive or valuable. An explainer video is always a good investment.

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When you opt for template animated videos, it more or less shows your urgency. It portrays the ‘I want it now’ attitude. They are easy and fast to craft, take very less production time but at the same time they can be dull and robotic. Why? Imagine pre-designed characters being repeatedly used with little or no variations. Also, they usually come in poor quality. There isn’t any real choice of color and characters.

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On the other hand, custom explainer videos portrays the ‘I want it all’ attitude. One must always remember that a video stands for the brand, hence no bad quality should be adopted. When we speak of ‘CUSTOMIZED’, it broadly means ‘No Boundaries’.  A customized video is high quality product with sophisticated visuals and exclusively recorded voice-over. It also allows you to choose special colors and character so that your target audience can relate to your brand and it’s mood. This helps in increasing the engagement levels of the viewers, hence letting you gather higher ROI on the invested amount. As mentioned earlier, the potential customer trusts the customized videos and this trust converts them from prospects to clients.

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Let me just take you through one of the custom videos we hand-crafted for our client BrownUTurn.

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[embed]https://www.youtube.com/watch?v=eY2QYCjoXgQ[/embed]

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Insider Tips To Make An Amazing Explainer Video

[fa icon="calendar'] Apr 27, 2016 3:16:03 AM / by Maneesh Garg posted in Enhancing Business with Videos, Latest, affordable explainer videos

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Including an explainer video -- those short and concise little videos that serve up an explanation in a fun way to viewers -- on your website does not have to be an intimidating experience. Sure, they have the potential to increase your conversion rates up to 144 percent like some businesses claim which can increase the pressure. In addition, according to Animoto, almost three-quarters of consumers in the United States -- or about 73 percent -- are likely to make a purchase after they have viewed a video. While you might feel some pressure to slap together one just to have it up on your site, you should take the following insider tips into consideration first. Most explainer videos are placed on landing pages so you want them to convey the right type of information for the needs of your business.

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