Recently Broadcast2world has created an explainer video for Docbookings, a website where you can get the latest health news and tips written by doctors along with finding the top UK doctors and dentists. So when Docbookings contacted us to make an explainer marketing video, we were excited and started the process of creating an enticing explainer video for them.
Including an explainer video -- those short and concise little videos that serve up an explanation in a fun way to viewers -- on your website does not have to be an intimidating experience. Sure, they have the potential to increase your conversion rates up to 144 percent like some businesses claim which can increase the pressure. In addition, according to Animoto, almost three-quarters of consumers in the United States -- or about 73 percent -- are likely to make a purchase after they have viewed a video. While you might feel some pressure to slap together one just to have it up on your site, you should take the following insider tips into consideration first. Most explainer videos are placed on landing pages so you want them to convey the right type of information for the needs of your business.
Are you a start-up looking for some major boost?