The current state of iPhone and Android app marketing
In this age of hyper-aware and chronically-bored consumers, mobile app advertisers have to work harder than ever to engage their target markets. Even the most prolific and experienced marketers are now having trouble connecting with an audience that before, was enticed by print and banner ads. These kinds of adverts just aren’t cutting it anymore, especially in the technological atmosphere of the app market. The traditional Android and iPhone app marketing strategy is seeing little success in the current consumer climate.