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Why We Love Custom Explainer Video (And You Should, Too!)

[fa icon="calendar'] May 29, 2016 11:30:37 PM / by Maneesh Garg posted in animated explainer video, custom explainer video, Custom Videos, Enhancing Business with Videos, explainer video, Video Animation, Videos in Online Marketing

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Do you want people to trust you more?

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Do you want your complete say in how your brand is portrayed?

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Do you want a unique style that no one has ever opted?

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If answer to all these questions is YES, then Custom Animated Explainer Video is your ‘thing’.

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Think of custom animated explainer video as a monument a palace that a king designs for himself. He makes sure that each and everything placed in the palace, every wall, every asset is according to his taste. Now think of yourself as that King and the explainer video as your Palace!

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A great explainer video takes much time and effort. The process is quite long - it starts with understanding the brand, the target audience, choosing the right animation style, jumps onto shaping the characters and finally animation takes place. But, dear friend, each second spent on preparing a customized video is worth an effort!

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Why customized over generic?

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  1. Custom Explainer Video is hand-crafted specifically for your business.

A customized explainer video makes sure that your company gets the recognition it deserves. The video can be made as per your requirement and can consist of any combination of formats. Not just the style and feel, you can also decide on the character that your target audience will identify with. The chaos of dealing with templates can be avoided as with a customized video your brand shall stand out of the crowd and my friend...that’s what people notice!

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  1. It’s your discretion, not ours.

Each and every element of the explainer video shall have your opinion envisioning it. ‘Your video, your call’ shall be the approach that is adopted when making a customized video.

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  1. Clients trust on custom explainer videos.

There are always some cheaper options available. But it’s upon you to make a choice between inexpensive or valuable. An explainer video is always a good investment.

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When you opt for template animated videos, it more or less shows your urgency. It portrays the ‘I want it now’ attitude. They are easy and fast to craft, take very less production time but at the same time they can be dull and robotic. Why? Imagine pre-designed characters being repeatedly used with little or no variations. Also, they usually come in poor quality. There isn’t any real choice of color and characters.

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On the other hand, custom explainer videos portrays the ‘I want it all’ attitude. One must always remember that a video stands for the brand, hence no bad quality should be adopted. When we speak of ‘CUSTOMIZED’, it broadly means ‘No Boundaries’.  A customized video is high quality product with sophisticated visuals and exclusively recorded voice-over. It also allows you to choose special colors and character so that your target audience can relate to your brand and it’s mood. This helps in increasing the engagement levels of the viewers, hence letting you gather higher ROI on the invested amount. As mentioned earlier, the potential customer trusts the customized videos and this trust converts them from prospects to clients.

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Let me just take you through one of the custom videos we hand-crafted for our client BrownUTurn.

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[embed]https://www.youtube.com/watch?v=eY2QYCjoXgQ[/embed]

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How To Make Your Mark With Animated Explainer Videos

[fa icon="calendar'] Oct 5, 2015 6:13:32 AM / by Maneesh Garg posted in animated explainer video, Enhancing Business with Videos, animated cartoon video

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Needless to say, Animation has already captured everyone’s heart. The only thing that is left is the know-how of the positive changes this impactful tool can bring to the businesses.  An animated explainer video can help you create high-impact messages and engage your audience in ways no other medium can.

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Prediction on the Future of Animation Marketing Video Industry

[fa icon="calendar'] Sep 21, 2015 3:30:42 AM / by Maneesh Garg posted in animated explainer video, animation video maker, animation videos, explainer video animation, Video Animation

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With the competition in the marketing industry getting fiercer everyday, a host of marketing tactics are adopted by Companies to get ahead of the competition. Of all these tactics, the biggest spike has been seen in the use of animated marketing videos for the many benefits they offer.

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SOME HELPFUL TIPS TO BOOST YOUR VIDEO SEO

[fa icon="calendar'] Sep 13, 2015 4:30:58 PM / by Maneesh Garg posted in animated explainer video, animated video, explainer video animation, video seo, Videos in Online Marketing

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Videos are powerful and all-pervasive. In the last few years they have increased their penetration tremendously. The number of online users who watch videos have gone up from 69 % to 78%, and even more impressively, the number of people who upload videos have increased from 14% to 35%. 80% companies are producing videos for their websites and out of these, the most popular are animated explainer videos.

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5 Tips for Creating a Hilarious Explainer Video

[fa icon="calendar'] Aug 17, 2015 12:30:33 AM / by Maneesh Garg posted in animated explainer video, App Marketing video, Enhancing Business with Videos, explainer video animation, explainer video production

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Not all explainer videos are meant to be funny. However, while the choice of having a hilarious script and or for an explainer video depends entirely on the product or service, humor is certainly an invaluable tool for engaging an audience. Most online users are more accepting towards wit and humor than to a direct sales pitch.

Here are 5 tips to follow for creating a hilarious Explainer Video:

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WHY STORYTELLING IS HELPFUL IN EXPLAINER VIDEOS

[fa icon="calendar'] Sep 16, 2014 8:07:37 AM / by Manish Roshan posted in animated explainer video, animated video, explainer video, storytelling, Video Animation

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Everyone loves a good story. We are surrounded by so many stories in real life all the time. Stories activate emotions and that’s why stories are a perfect way to convey a message than just flowery commentary and boring facts.

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5 Tips for Getting the Perfect Voice over For Your Explainer Video

[fa icon="calendar'] Aug 25, 2014 3:00:11 AM / by Manish Roshan posted in animated explainer video, animated video, explainer video, explainer video animation, Video Animation

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Explainer videos rely on engaging visuals and a simple and concise message to capture their audience’s attention. Once you have got the perfect script to deliver that message, you now need to find the perfect voice to deliver it across to your audience. And that’s where a voice actor comes in!

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Why your Explainer Video Needs an Effective Call-to-Action

[fa icon="calendar'] Aug 21, 2014 6:38:44 AM / by Maneesh Garg posted in animated explainer video, animated video production, explainer video, explainer video animation, Video Animation, animated explainer videos

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Are your prospects doing what you expect them to do immediately after watching your video?
The best way to get the most out of your explainer video is including an effective and powerful Call to action at the end. It’s the point where the viewer already knows what it is that you do and how you do it, and you have to convince them to take the next step in order to keep them engaged to your content and website.

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What goes Into Creating an Awesome Concept for your Explainer Video!

[fa icon="calendar'] Aug 18, 2014 1:18:25 AM / by Manish Roshan posted in animated explainer video, animated videos, Enhancing Business with Videos, explainer video, explainer video animation, Video Animation

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You can’t get an amazing explainer video unless someone gives a deeper thought to your product and comes up with an idea that captures its actual feel. A lot goes into the making of an explainer video. The beginning is always tough.

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A Guide to Different Character Styles for Explainer Videos

[fa icon="calendar'] Aug 14, 2014 1:16:22 AM / by Manish Roshan posted in animated explainer video, animation video, explainer video, explainer video animation, explainer videos, Video Animation

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Characters are the ones that make or break a story. Explainer videos can leverage this to explain their product or service. This is a well establish rule of storytelling.  When characters are used to explain a particular service or product, people find it easier to understand and empathize since they are easier to relate to. There are several styles within the ambit of character animation for explainer video itself. The style of characters you opt for should depend primarily on the mood of the video and the tone of the script.
The following categories are helpful to recognize the different character styles that are most widely used.

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