A video can be made either in 2D or 3D animation. In 2D animation a series of drawings are created to give the illusion of motion to its viewer, whereas in 3D the appeal in communicating a message is more sophisticated and direct. 3D animation can show a product from all angles, thus giving a real feel of it to anyone.
3D technology has made the virtual world come parallel to the real world. Now things can be viewed online as they would in the real world. This has highly benefited the businesses wanting to promote their products and services through online videos. 3D technology makes the optimum use of motion graphics. In a 3D motion graphics video all the elements such as texts, pictures, photographs, sounds etc. work in synchronization to give the video a wholesome effect.
It is said that only change is constant. The things that don’t change become outdated. First came videos with static images, after that came videos of moving images and then came videos with sounds, and now we have motion graphics, a much advanced and popular way of producing videos. With the help of motion graphics, all the elements in a video can be used to their fullest capacity. Introduction of 3D (three-dimensional) viewing has further added value to motion graphics. 3D motion graphics have made the virtual world come on par with the real world. They make the video come alive in front of a viewer.
Web videos are the dominant tool for the businesses wanting to promote their brands. They have an edge over the texts . Text and static photographs make a website sound dull and repetitive. On the other hand, an interactive, animated video gives the vibrancy and the right approach to your website. They not only make the website come alive but also effectively convey the message of your business.