Videos are powerful and all-pervasive. In the last few years they have increased their penetration tremendously. The number of online users who watch videos have gone up from 69 % to 78%, and even more impressively, the number of people who upload videos have increased from 14% to 35%. 80% companies are producing videos for their websites and out of these, the most popular are animated explainer videos.
Everyone loves a good story. We are surrounded by so many stories in real life all the time. Stories activate emotions and that’s why stories are a perfect way to convey a message than just flowery commentary and boring facts.
Explainer videos rely on engaging visuals and a simple and concise message to capture their audience’s attention. Once you have got the perfect script to deliver that message, you now need to find the perfect voice to deliver it across to your audience. And that’s where a voice actor comes in!
Do you remember those days, when a small pug stole the show in Vodafone’s advertising? Yes, the ripple effect caused a jump start in sales of a beautiful little dog called a pug, little children all wanted a pug of their own! The other spinoff of the pug usage in their advertisements led to Animal rights organization like People for Ethical Treatment of Animals (PETA) protesting against the usage of animals in advertising. Of course, the advertising had an immense brand recall factor through association with the pug, but the famed Ad agency that created the promotion had some serious rethinking and re-strategizing to do. The Vodafone creative brief was simple: Create a series of 30 advertisements for each day of Indian Premier League, Season 2 to catch maximized eyeballs. After intense brainstorming sessions, the agency realized the need for a neutral yet iconic character through video animation. A historic spark flew, someone realized that Casper the friendly ghost was created by Seyomour Reit and Joe Oriolo in the late 1930’ s, the rights of which were sold to Paramount Pictures’ Famous Studios Animation division soon after WWII. Since then, online cartoon videos and movies have undergone a sea change due to the advent of the digital age. Perhaps capitalizing on Casper’s personality, especially with children, Ogilvy & Mather came up with impressionable characters called ZooZoos.
A racist YouTube sales video is in the vortex of a bizarre advertising contract decision. An Advertising campaign for a Commercial law firm, McCutcheon & Hamner, P.C., has gone viral for all the wrong reasons. The sales video depicts a white man dubbed Mr. Wong Fong Shu attired in oriental costume and straw hat yelling in a thickly Asian accent:”Insurance company try to mess me over. I needed a good lawyer. Confuscius says www.mhatty.com...”
Time Magazine called it “the most racist ‘not racist’ ad for a law firm.’
So, now after being told that videos account for more traffic than any other single factor on the Internet, you have decided to join the bandwagon and give yourself that much-desired visibility with a promotional video. But hey, don’t jump to conclusions yet. Think! Is this all that meets the eye?
Web videos are the dominant tool for the businesses wanting to promote their brands. They have an edge over the texts . Text and static photographs make a website sound dull and repetitive. On the other hand, an interactive, animated video gives the vibrancy and the right approach to your website. They not only make the website come alive but also effectively convey the message of your business.
Animated videos have become very popular in the past few years. More and more people are showing interest in learning the art and concept. Animation videos have become a craze especially among the youngsters who like to express their mind using the immense ability and power of animated video . You can create your animated videos and share it online or send it to some friend via email. This has resulted in most online marketers using the concept to promote the company’s products and services. A number of professional animated video production companies have also come up in the recent past. There are different ways in which the animated videos can be made. You do not need an access to camera or editing software in order to create an animated video but a computer and specialized software. With a couple of simple steps, you can make animation video of your own. You can easily learn the skills online and get started at making animated videos.
Tutorials Online: Several websites offer tutorial to teach how to make animation video with the software. You can learn it at the comfort of your home and create your own graphics sitting at your home.Animation School: In case you are serious about learning animation, you can join an animation school meant for serious film making.
How to make Animated Videos
You can create the animated videos very easily with the use of simple and easy to use software and tool on your computer. You can make animation video without the use of cameras. What you require is a good script, specialized software and reliable internet connection to get started. There are a plenty of animation video making software tools that can be used for free. You can create funny and interactive animation video with these softwares. All these systems are pretty simple, you just have to follow the steps as directed.
Animated Videos with Images
Animated videos can also be created with the use of images. Using certain software’s, you can add the images, voice, insert video and create the video by simply dragging the elements from the picture gallery into the timeline editor. There are a number of different softwares available in the market for you to choose from.
Hiring a Professional
The most important point to understand here is that while you can easily make animation video on your own, you would never be able to match the quality and concept as provided by an expert of the field. Your video would not be able to promote your product in a professional way and would always give a negative feeling. The experts have specialized software and a creative team that brainstorms and come up with brilliant ideas related to animation videos. These ideas are then used by the expert technicians of the field to make animation video that appears truly professional and well built. A well-built video is able to connect with the potential clients in a much better way and is able to provide better return of investment.