Do you remember those days, when a small pug stole the show in Vodafone’s advertising? Yes, the ripple effect caused a jump start in sales of a beautiful little dog called a pug, little children all wanted a pug of their own! The other spinoff of the pug usage in their advertisements led to Animal rights organization like People for Ethical Treatment of Animals (PETA) protesting against the usage of animals in advertising. Of course, the advertising had an immense brand recall factor through association with the pug, but the famed Ad agency that created the promotion had some serious rethinking and re-strategizing to do. The Vodafone creative brief was simple: Create a series of 30 advertisements for each day of Indian Premier League, Season 2 to catch maximized eyeballs. After intense brainstorming sessions, the agency realized the need for a neutral yet iconic character through video animation. A historic spark flew, someone realized that Casper the friendly ghost was created by Seyomour Reit and Joe Oriolo in the late 1930’ s, the rights of which were sold to Paramount Pictures’ Famous Studios Animation division soon after WWII. Since then, online cartoon videos and movies have undergone a sea change due to the advent of the digital age. Perhaps capitalizing on Casper’s personality, especially with children, Ogilvy & Mather came up with impressionable characters called ZooZoos.