With the competition in the marketing industry getting fiercer everyday, a host of marketing tactics are adopted by Companies to get ahead of the competition. Of all these tactics, the biggest spike has been seen in the use of animated marketing videos for the many benefits they offer.
Business promotion is not the same anymore. Marketers across the globe are constantly looking for new ways to promote their brands and business. One of the latest way for Business promotion that has emerged in recent times is using short animated videos. If a video is still not a part of your marketing strategy, you are walking up a blind alley. Your marketing department can come up trumps with the right animated video. It’s the easiest way to gain user engagement. As a survey conducted by the National Center for Biotechnology recorded, in 2000 the average attention span was 12 seconds and in 2013 it decreased to 8 seconds. This tells us how important it is for brands to pass their message and promote their product. People are not only mostly visual learners, but they retain 68% more information from videos than from texts.
Animated videos have become very popular in the past few years. More and more people are showing interest in learning the art and concept. Animation videos have become a craze especially among the youngsters who like to express their mind using the immense ability and power of animated video . You can create your animated videos and share it online or send it to some friend via email. This has resulted in most online marketers using the concept to promote the company’s products and services. A number of professional animated video production companies have also come up in the recent past. There are different ways in which the animated videos can be made. You do not need an access to camera or editing software in order to create an animated video but a computer and specialized software. With a couple of simple steps, you can make animation video of your own. You can easily learn the skills online and get started at making animated videos.
Tutorials Online: Several websites offer tutorial to teach how to make animation video with the software. You can learn it at the comfort of your home and create your own graphics sitting at your home.Animation School: In case you are serious about learning animation, you can join an animation school meant for serious film making.
How to make Animated Videos
You can create the animated videos very easily with the use of simple and easy to use software and tool on your computer. You can make animation video without the use of cameras. What you require is a good script, specialized software and reliable internet connection to get started. There are a plenty of animation video making software tools that can be used for free. You can create funny and interactive animation video with these softwares. All these systems are pretty simple, you just have to follow the steps as directed.
Animated Videos with Images
Animated videos can also be created with the use of images. Using certain software’s, you can add the images, voice, insert video and create the video by simply dragging the elements from the picture gallery into the timeline editor. There are a number of different softwares available in the market for you to choose from.
Hiring a Professional
The most important point to understand here is that while you can easily make animation video on your own, you would never be able to match the quality and concept as provided by an expert of the field. Your video would not be able to promote your product in a professional way and would always give a negative feeling. The experts have specialized software and a creative team that brainstorms and come up with brilliant ideas related to animation videos. These ideas are then used by the expert technicians of the field to make animation video that appears truly professional and well built. A well-built video is able to connect with the potential clients in a much better way and is able to provide better return of investment.