Wondered why in school you always understood better when your teacher explained the same text you read yourself before the class? When your teacher explained it to you, you could see a real person who might be using some props or gestures to make you understand the concept better. There comes a sense of connection and association. For eg; you would have never learned about the dispersion of light experiment had your teacher not explained it to you in person, isn’t it? Exactly this magnitude of understanding is imparted from a video blog or more famously known as the Vlog!!
Doesn’t matter if you’re a B2C or B2B marketer, one of the most crucial function of your team is Lead Generation. And lead generation is something we all try improve upon every passing day. In the course of time, Blogging has started playing an instrumental role in bringing leads to the websites, yes we are talking about B2B Blogging. If your company blog is not generating leads – as in: a lot of leads, you’re missing out on what is may be not only your one of the best opportunities to convert your organic Web traffic into actionable, measurable sales inquiries, but also it is the best way to actually showcase the rightful ROI from investment on social media.