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A Video Production Company’s View: Ethics is the Key

[fa icon="calendar'] Mar 21, 2014 8:33:23 AM / by Manish Roshan posted in animated video, ethics, promotional video, Viral Marketing

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A racist YouTube sales video is in the vortex of a bizarre advertising contract decision. An Advertising campaign for a Commercial law firm, McCutcheon & Hamner, P.C., has gone viral for all the wrong reasons. The sales video depicts a white man dubbed Mr. Wong Fong Shu attired in oriental costume and straw hat yelling in a thickly Asian accent:”Insurance company try to mess me over. I needed a good lawyer. Confuscius says www.mhatty.com...”
Time Magazine called it “the most racist ‘not racist’ ad for a law firm.’

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