Broadcast2World's Video Marketing Blog

Making of an Explainer Video- DocBookings

[fa icon="calendar'] Nov 13, 2017 6:12:20 AM / by Manish Roshan posted in Best Explainer Videos, cheap explainer videos, Explainer Marketing Videos, explainer video, explainer video animation, explainer video cost, explainer video production, Explainer Video Script, Explainer Video Services, explainer videos, How to Make Explainer Videos, Video Animation, Video Explainer, affordable explainer videos, animated explainer videos

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Recently Broadcast2world has created an explainer video for Docbookings, a website where you can get the latest health news and tips written by doctors along with finding the top UK doctors and dentists. So when Docbookings contacted us to make an explainer marketing video, we were excited and started the process of creating an enticing explainer video for them.

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Why We Love Custom Explainer Video (And You Should, Too!)

[fa icon="calendar'] May 29, 2016 11:30:37 PM / by Maneesh Garg posted in animated explainer video, custom explainer video, Custom Videos, Enhancing Business with Videos, explainer video, Video Animation, Videos in Online Marketing

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Do you want people to trust you more?

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Do you want your complete say in how your brand is portrayed?

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Do you want a unique style that no one has ever opted?

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If answer to all these questions is YES, then Custom Animated Explainer Video is your ‘thing’.

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Think of custom animated explainer video as a monument a palace that a king designs for himself. He makes sure that each and everything placed in the palace, every wall, every asset is according to his taste. Now think of yourself as that King and the explainer video as your Palace!

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A great explainer video takes much time and effort. The process is quite long - it starts with understanding the brand, the target audience, choosing the right animation style, jumps onto shaping the characters and finally animation takes place. But, dear friend, each second spent on preparing a customized video is worth an effort!

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Why customized over generic?

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  1. Custom Explainer Video is hand-crafted specifically for your business.

A customized explainer video makes sure that your company gets the recognition it deserves. The video can be made as per your requirement and can consist of any combination of formats. Not just the style and feel, you can also decide on the character that your target audience will identify with. The chaos of dealing with templates can be avoided as with a customized video your brand shall stand out of the crowd and my friend...that’s what people notice!

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  1. It’s your discretion, not ours.

Each and every element of the explainer video shall have your opinion envisioning it. ‘Your video, your call’ shall be the approach that is adopted when making a customized video.

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  1. Clients trust on custom explainer videos.

There are always some cheaper options available. But it’s upon you to make a choice between inexpensive or valuable. An explainer video is always a good investment.

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When you opt for template animated videos, it more or less shows your urgency. It portrays the ‘I want it now’ attitude. They are easy and fast to craft, take very less production time but at the same time they can be dull and robotic. Why? Imagine pre-designed characters being repeatedly used with little or no variations. Also, they usually come in poor quality. There isn’t any real choice of color and characters.

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On the other hand, custom explainer videos portrays the ‘I want it all’ attitude. One must always remember that a video stands for the brand, hence no bad quality should be adopted. When we speak of ‘CUSTOMIZED’, it broadly means ‘No Boundaries’.  A customized video is high quality product with sophisticated visuals and exclusively recorded voice-over. It also allows you to choose special colors and character so that your target audience can relate to your brand and it’s mood. This helps in increasing the engagement levels of the viewers, hence letting you gather higher ROI on the invested amount. As mentioned earlier, the potential customer trusts the customized videos and this trust converts them from prospects to clients.

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Let me just take you through one of the custom videos we hand-crafted for our client BrownUTurn.

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[embed]https://www.youtube.com/watch?v=eY2QYCjoXgQ[/embed]

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Why you need an Infographic Explainer Video

[fa icon="calendar'] Aug 29, 2015 1:30:49 AM / by Maneesh Garg posted in animated video production, explainer video, infographic videos, Video Animation

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If you need your explainer video to be serious and professional instead of humorous or entertaining, then infographic animation is the best way to do so. Infographics present complex information in a simple and easy to understand way.

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WHY STORYTELLING IS HELPFUL IN EXPLAINER VIDEOS

[fa icon="calendar'] Sep 16, 2014 8:07:37 AM / by Manish Roshan posted in animated explainer video, animated video, explainer video, storytelling, Video Animation

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Everyone loves a good story. We are surrounded by so many stories in real life all the time. Stories activate emotions and that’s why stories are a perfect way to convey a message than just flowery commentary and boring facts.

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FIVE QUESTIONS YOU SHOULD ASK YOURSELF WHILE YOUR VIDEO IS BEING PRODUCED

[fa icon="calendar'] Sep 16, 2014 8:03:41 AM / by Manish Roshan posted in explainer video, video production, Videos in Online Marketing

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It’s easy to get an explainer video these days but how many of them are actually engaging. No matter how visually soothing your video turns out to be, or how many dollars you spend on it, an explainer video will only work if it’s exactly the right one for your product. Mediocre videos are not going to increase the conversion rates for you. Moreover, a bad video can be a big reason for your potential customers to turn to another website in no time.

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5 Tips for Getting the Perfect Voice over For Your Explainer Video

[fa icon="calendar'] Aug 25, 2014 3:00:11 AM / by Manish Roshan posted in animated explainer video, animated video, explainer video, explainer video animation, Video Animation

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Explainer videos rely on engaging visuals and a simple and concise message to capture their audience’s attention. Once you have got the perfect script to deliver that message, you now need to find the perfect voice to deliver it across to your audience. And that’s where a voice actor comes in!

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Why your Explainer Video Needs an Effective Call-to-Action

[fa icon="calendar'] Aug 21, 2014 6:38:44 AM / by Maneesh Garg posted in animated explainer video, animated video production, explainer video, explainer video animation, Video Animation, animated explainer videos

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Are your prospects doing what you expect them to do immediately after watching your video?
The best way to get the most out of your explainer video is including an effective and powerful Call to action at the end. It’s the point where the viewer already knows what it is that you do and how you do it, and you have to convince them to take the next step in order to keep them engaged to your content and website.

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What goes Into Creating an Awesome Concept for your Explainer Video!

[fa icon="calendar'] Aug 18, 2014 1:18:25 AM / by Manish Roshan posted in animated explainer video, animated videos, Enhancing Business with Videos, explainer video, explainer video animation, Video Animation

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You can’t get an amazing explainer video unless someone gives a deeper thought to your product and comes up with an idea that captures its actual feel. A lot goes into the making of an explainer video. The beginning is always tough.

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A Guide to Different Character Styles for Explainer Videos

[fa icon="calendar'] Aug 14, 2014 1:16:22 AM / by Manish Roshan posted in animated explainer video, animation video, explainer video, explainer video animation, explainer videos, Video Animation

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Characters are the ones that make or break a story. Explainer videos can leverage this to explain their product or service. This is a well establish rule of storytelling.  When characters are used to explain a particular service or product, people find it easier to understand and empathize since they are easier to relate to. There are several styles within the ambit of character animation for explainer video itself. The style of characters you opt for should depend primarily on the mood of the video and the tone of the script.
The following categories are helpful to recognize the different character styles that are most widely used.

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Infographics Were Hot 3 Years Ago, Here's What's Hot Now

[fa icon="calendar'] Oct 31, 2013 3:04:39 AM / by Manish Roshan posted in animated explainer video, animated explanation videos, Enhancing Business with Videos, explainer video, explainer video animation, Explainer video companies, explainer video company, explainer video production, explainer videos, Selling More With Videos, Video Animation, animated explainer videos, animated explanation video

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Over the past few years, infographics have exploded in popularity. In fact, from just 2010 to 2012, the search volume for infographics climbed by 800 percent, according to data from Graphs.net. However, there comes a point in time when every rage and hype loses its spark. Infographics may still be very popular, but it doesn’t have the “wow, that’s something I’ve never seen before!” edge to it anymore. Fortunately, there’s a new way to grab consumer attention online. If you haven’t heard about explainer videos, now’s the time to look into this powerful strategy.

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