Recently Broadcast2world has created an explainer video for Docbookings, a website where you can get the latest health news and tips written by doctors along with finding the top UK doctors and dentists. So when Docbookings contacted us to make an explainer marketing video, we were excited and started the process of creating an enticing explainer video for them.
With the competition in the marketing industry getting fiercer everyday, a host of marketing tactics are adopted by Companies to get ahead of the competition. Of all these tactics, the biggest spike has been seen in the use of animated marketing videos for the many benefits they offer.
Videos are powerful and all-pervasive. In the last few years they have increased their penetration tremendously. The number of online users who watch videos have gone up from 69 % to 78%, and even more impressively, the number of people who upload videos have increased from 14% to 35%. 80% companies are producing videos for their websites and out of these, the most popular are animated explainer videos.
Not all explainer videos are meant to be funny. However, while the choice of having a hilarious script and or for an explainer video depends entirely on the product or service, humor is certainly an invaluable tool for engaging an audience. Most online users are more accepting towards wit and humor than to a direct sales pitch.
Here are 5 tips to follow for creating a hilarious Explainer Video:
Explainer videos rely on engaging visuals and a simple and concise message to capture their audience’s attention. Once you have got the perfect script to deliver that message, you now need to find the perfect voice to deliver it across to your audience. And that’s where a voice actor comes in!
Are your prospects doing what you expect them to do immediately after watching your video?
The best way to get the most out of your explainer video is including an effective and powerful Call to action at the end. It’s the point where the viewer already knows what it is that you do and how you do it, and you have to convince them to take the next step in order to keep them engaged to your content and website.
You can’t get an amazing explainer video unless someone gives a deeper thought to your product and comes up with an idea that captures its actual feel. A lot goes into the making of an explainer video. The beginning is always tough.
Characters are the ones that make or break a story. Explainer videos can leverage this to explain their product or service. This is a well establish rule of storytelling. When characters are used to explain a particular service or product, people find it easier to understand and empathize since they are easier to relate to. There are several styles within the ambit of character animation for explainer video itself. The style of characters you opt for should depend primarily on the mood of the video and the tone of the script.
The following categories are helpful to recognize the different character styles that are most widely used.
Over the past few years, infographics have exploded in popularity. In fact, from just 2010 to 2012, the search volume for infographics climbed by 800 percent, according to data from Graphs.net. However, there comes a point in time when every rage and hype loses its spark. Infographics may still be very popular, but it doesn’t have the “wow, that’s something I’ve never seen before!” edge to it anymore. Fortunately, there’s a new way to grab consumer attention online. If you haven’t heard about explainer videos, now’s the time to look into this powerful strategy.