Recently Broadcast2world has created an explainer video for Docbookings, a website where you can get the latest health news and tips written by doctors along with finding the top UK doctors and dentists. So when Docbookings contacted us to make an explainer marketing video, we were excited and started the process of creating an enticing explainer video for them.
As a Sales Professional in an explainer video production house, my peers always come back to me and say, hey I have this client, who will close, but he has a very low budget, can we help him? My constant response is to advise them not to make this video at all, save that $500 or $1000. All it takes is one poorly made video to destroy the years of hard work and investment that a company took to build a brand and if they are trying to establish themselves, they are digging a hole so deep that there is no way up.
We all love whiteboard explainer videos a.k.a “draw my story” videos.
An explainer video defines your brand, let a professional do it.
At Broadcast2world we are often asked by our clients: How long should my expaliner video be?
The purpose of Explainer Videos is for a company to communicate a clear and consistent message to prospective customers – a message that will ultimately result in those prospects taking action and eventually becoming customers. Merely making a video and placing it on a website will not necessarily accomplish this objective. So, before beginning the video production process and undertaking this initiative, consider the following five elements that will help to increase the likelihood of getting the most out of your video dollars.
So you finally have the Explainer Video you always wanted. Congratulations!
The best explainer videos are realized by great background score.
When was the last time you watched a silent movie? Never? Not for a while? A long while? Even if you remember watching one, it would still have had a background score (or you’ve accidentally pressed the mute button!)
The importance of background music and sound effects for your explainer video, therefore, cannot be overstated.
You may not need a full blown orchestra or classy jazz tones to create the mood, but whether going for a subtle effect, a professional demonstration or simply trying to attract customers, music is a must.
Whether you run your business on a small or a large scale, you cannot ignore the importance of Marketing. Without a company effectively communicating the value of its products or services to their potential customers it cannot hope to be a success, and Marketing is the process of doing just that! Every business employs multiple marketing strategies in order to constantly increase their customer base. And now, thanks to video marketing, another avenue has opened up for such businessmen and entrepreneurs.