Kinetic typography makes static texts convert into dynamic texts. This is an animation technique that makes the texts movable in a well synchronized fashion so that their movement and presentation, instead of looking clumsy, looks great. The idea behind such a concept is to make texts more interactive and consumable by the audience. And what’s more, to make them more effective they are backed with right sounds, images and different voices etc. The particular object of this technique is to break information in smaller chunks to make the message of the video not only clear but also enjoyable to everyone, young and old alike.
An online animated video production company, Broadcast2world has today made even, the hitherto not movable, texts move. This has been made possible with the use of kinetic typography, an animation technique to deliver the texts in audio-visual format. Texts have long been known and imagined to be static without any variations, in terms of their appearance, effect and overall feel, into them. But, with the effective use of kinetic typography, Broadcast2world is giving new meaning to plain, ordinary black and white texts. It is making them behave in a way a person or an object is made to behave in a video.