So, now after being told that videos account for more traffic than any other single factor on the Internet, you have decided to join the bandwagon and give yourself that much-desired visibility with a promotional video. But hey, don’t jump to conclusions yet. Think! Is this all that meets the eye?
Internet has today made everything accessible at the click of a mouse; can it also promote a business the same way? Yes, it can! With several ways available to promote a product, the best is one which consumes less time and make the greatest impact on the audience. The constantly reducing attention span of online audience has made product videos a clear winner over all other forms of advertisements. Not only are they short, convey more, but entertain as well. According to eMarketer, online videos were the fastest growing ad format in the past year.