Until a few years back everyone wanted to have wonderful content on their websites to generate traffic and increase their sales. They made every effort, ranging from using flashy text to photo-rich content, to achieve this objective. But content alone is not enough for your website, brand or the services that you or your business provides. Everyone knows the value of content in Internet marketing - “content is king”. If we talk of a period that existed 10 to 15 years back, people only read content to acquire information on any topic or to purchase a brand. But this is 2012 and the trend in Internet marketing has changed. People, with their changing mentality, now look for new ways to gain knowledge or promote their businesses.