Are you a start-up looking for some major boost?
Business promotion is not the same anymore. Marketers across the globe are constantly looking for new ways to promote their brands and business. One of the latest way for Business promotion that has emerged in recent times is using short animated videos. If a video is still not a part of your marketing strategy, you are walking up a blind alley. Your marketing department can come up trumps with the right animated video. It’s the easiest way to gain user engagement. As a survey conducted by the National Center for Biotechnology recorded, in 2000 the average attention span was 12 seconds and in 2013 it decreased to 8 seconds. This tells us how important it is for brands to pass their message and promote their product. People are not only mostly visual learners, but they retain 68% more information from videos than from texts.
Over the past few years, infographics have exploded in popularity. In fact, from just 2010 to 2012, the search volume for infographics climbed by 800 percent, according to data from Graphs.net. However, there comes a point in time when every rage and hype loses its spark. Infographics may still be very popular, but it doesn’t have the “wow, that’s something I’ve never seen before!” edge to it anymore. Fortunately, there’s a new way to grab consumer attention online. If you haven’t heard about explainer videos, now’s the time to look into this powerful strategy.
With every passing day, the digital marketing world is getting cluttered and target audiences are getting overwhelmed and impatient with all this information overload. These impatient consumers have the latest mobile apps, and are avid social networking fans, energetic and ready to roll down their pockets for the things they like most. They hate scrolling down page lengths and getting lost in text; they want information, attractive and fast. So read on to see why it’s all wrong without that explainer video.
If you have a website, Internet service, or sell products online, you need high-quality videos to help get your message across to your audience. While videos are widely accepted as the best way to engage the attention of a prospective customer, it is animated videos that really keep their attention and allow them to digest the message.