Business promotion is not the same anymore. Marketers across the globe are constantly looking for new ways to promote their brands and business. One of the latest way for Business promotion that has emerged in recent times is using short animated videos. If a video is still not a part of your marketing strategy, you are walking up a blind alley. Your marketing department can come up trumps with the right animated video. It’s the easiest way to gain user engagement. As a survey conducted by the National Center for Biotechnology recorded, in 2000 the average attention span was 12 seconds and in 2013 it decreased to 8 seconds. This tells us how important it is for brands to pass their message and promote their product. People are not only mostly visual learners, but they retain 68% more information from videos than from texts.
The current state of iPhone and Android app marketing
In this age of hyper-aware and chronically-bored consumers, mobile app advertisers have to work harder than ever to engage their target markets. Even the most prolific and experienced marketers are now having trouble connecting with an audience that before, was enticed by print and banner ads. These kinds of adverts just aren’t cutting it anymore, especially in the technological atmosphere of the app market. The traditional Android and iPhone app marketing strategy is seeing little success in the current consumer climate.