The visitor to a business website decides in the first few seconds if s/he wants to continue going through the details or not. Therefore, it is extremely important to create a good first impression on the visitor. One way to hold a visitor’s attention for long is through a short video. A short video can attract the visitor more effectively than any amount of text or pictures. It is important that while creating a short video for promotion of the business, the viewer’s position and needs should be kept in mind. The animator should place himself in the viewer’s shoes while creating the short video.