We all know that online video is the man of the moment. We frequently hear about the rewards we will reap if we get it right. The other side of the coin has been less explored. What happens when your video isn’t right? What are the consequences of publishing low quality video? If good quality video can make you money, it logically follows that low quality video will lose you money. Explainer videos for websites and online videos are the best way to get your message over quickly and easily. Getting it right can mean a huge uplift in website conversions and sales, but getting it wrong can put people off.