Broadcast2World's Video Marketing Blog

Making of an Explainer Video- DocBookings

[fa icon="calendar'] Nov 13, 2017 6:12:20 AM / by Manish Roshan posted in Best Explainer Videos, cheap explainer videos, Explainer Marketing Videos, explainer video, explainer video animation, explainer video cost, explainer video production, Explainer Video Script, Explainer Video Services, explainer videos, How to Make Explainer Videos, Video Animation, Video Explainer, affordable explainer videos, animated explainer videos

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Recently Broadcast2world has created an explainer video for Docbookings, a website where you can get the latest health news and tips written by doctors along with finding the top UK doctors and dentists. So when Docbookings contacted us to make an explainer marketing video, we were excited and started the process of creating an enticing explainer video for them.

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8 Steps to Create An Amazing Animation Video Which Sells

[fa icon="calendar'] May 16, 2017 8:41:34 AM / by Maneesh Garg posted in Video Animation

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For the time being let’s forget what an explainer video is! Let’s talk about ‘Explanation’. Explaining or making things understand to others has become an important part of daily communication. We explain situations, matters and happenings to the ones around us. So, we are all born ‘Explainers’. It’s just that we don’t always succeed in getting our point across.

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Are Stop-Motion Animation Videos still Trending?

[fa icon="calendar'] Oct 6, 2016 12:30:46 AM / by Maneesh Garg posted in Video Animation

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What is Stop-Motion Animation?

A technique in which animation is captured in one frame at a time, with physical objects moving between frames is stop-motion animation. When the sequence of images is played back rapidly, it creates an illusion of movement.

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Why We Love Custom Explainer Video (And You Should, Too!)

[fa icon="calendar'] May 29, 2016 11:30:37 PM / by Maneesh Garg posted in animated explainer video, custom explainer video, Custom Videos, Enhancing Business with Videos, explainer video, Video Animation, Videos in Online Marketing

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Do you want people to trust you more?

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Do you want your complete say in how your brand is portrayed?

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Do you want a unique style that no one has ever opted?

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If answer to all these questions is YES, then Custom Animated Explainer Video is your ‘thing’.

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Think of custom animated explainer video as a monument a palace that a king designs for himself. He makes sure that each and everything placed in the palace, every wall, every asset is according to his taste. Now think of yourself as that King and the explainer video as your Palace!

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A great explainer video takes much time and effort. The process is quite long - it starts with understanding the brand, the target audience, choosing the right animation style, jumps onto shaping the characters and finally animation takes place. But, dear friend, each second spent on preparing a customized video is worth an effort!

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Why customized over generic?

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  1. Custom Explainer Video is hand-crafted specifically for your business.

A customized explainer video makes sure that your company gets the recognition it deserves. The video can be made as per your requirement and can consist of any combination of formats. Not just the style and feel, you can also decide on the character that your target audience will identify with. The chaos of dealing with templates can be avoided as with a customized video your brand shall stand out of the crowd and my friend...that’s what people notice!

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  1. It’s your discretion, not ours.

Each and every element of the explainer video shall have your opinion envisioning it. ‘Your video, your call’ shall be the approach that is adopted when making a customized video.

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  1. Clients trust on custom explainer videos.

There are always some cheaper options available. But it’s upon you to make a choice between inexpensive or valuable. An explainer video is always a good investment.

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When you opt for template animated videos, it more or less shows your urgency. It portrays the ‘I want it now’ attitude. They are easy and fast to craft, take very less production time but at the same time they can be dull and robotic. Why? Imagine pre-designed characters being repeatedly used with little or no variations. Also, they usually come in poor quality. There isn’t any real choice of color and characters.

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On the other hand, custom explainer videos portrays the ‘I want it all’ attitude. One must always remember that a video stands for the brand, hence no bad quality should be adopted. When we speak of ‘CUSTOMIZED’, it broadly means ‘No Boundaries’.  A customized video is high quality product with sophisticated visuals and exclusively recorded voice-over. It also allows you to choose special colors and character so that your target audience can relate to your brand and it’s mood. This helps in increasing the engagement levels of the viewers, hence letting you gather higher ROI on the invested amount. As mentioned earlier, the potential customer trusts the customized videos and this trust converts them from prospects to clients.

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Let me just take you through one of the custom videos we hand-crafted for our client BrownUTurn.

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[embed]https://www.youtube.com/watch?v=eY2QYCjoXgQ[/embed]

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How Video Can Be A Growth Booster For Start-ups

[fa icon="calendar'] Mar 13, 2016 11:30:39 PM / by Maneesh Garg posted in App Marketing with Videos, Explainer For StartUps, Selling More With Videos, Video Animation, Viral Marketing, affordable explainer videos

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Are you a start-up looking for some major boost?

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The Latest Visual Marketing Trends To Look Forward To In 2016

[fa icon="calendar'] Jan 17, 2016 11:30:17 PM / by Maneesh Garg posted in Video Animation

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So here we are, with another year to look forward to and we are going to discuss the possible trends that are going to rule in 2016 as far as digital marketing and online visibility is concerned. Online marketing just can’t be ignored by any brand and more innovative ways are going to find their way in promoting and endorsing brands and increasing their online visibility and visual marketing.

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Prediction on the Future of Animation Marketing Video Industry

[fa icon="calendar'] Sep 21, 2015 3:30:42 AM / by Maneesh Garg posted in animated explainer video, animation video maker, animation videos, explainer video animation, Video Animation

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With the competition in the marketing industry getting fiercer everyday, a host of marketing tactics are adopted by Companies to get ahead of the competition. Of all these tactics, the biggest spike has been seen in the use of animated marketing videos for the many benefits they offer.

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The Evolution of Animation: A brief journey through time

[fa icon="calendar'] Sep 17, 2015 8:45:33 AM / by Sunny Arora posted in Business, Enhancing Business with Videos, Video Animation, Videos in Online Marketing

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Some of our fondest childhood memories belong to those lazy Sunday mornings spent watching cartoons on TV. Whether it was the iconic tales of our favourite house cat, futilely attempting to catch his adversary mouse, or the carrot-chewing rabbit humouring us repeatedly with “Eh... What's up, doc?”, animated pictures have always captured our imagination. It is perhaps this curiosity and enthusiasm, which has led to so many dramatic changes in the animation industry, in such a short period of time.

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Why you need an Infographic Explainer Video

[fa icon="calendar'] Aug 29, 2015 1:30:49 AM / by Maneesh Garg posted in animated video production, explainer video, infographic videos, Video Animation

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If you need your explainer video to be serious and professional instead of humorous or entertaining, then infographic animation is the best way to do so. Infographics present complex information in a simple and easy to understand way.

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Driving Benefits of Using Short Animated Videos for Business Promotion

[fa icon="calendar'] May 4, 2015 7:43:44 AM / by Maneesh Garg posted in animation video production, animation videos, animation videos for business, creating viral videos, Enhancing Business with Videos, Online video marketing, Selling More With Videos, short animated videos, Video Animation, video marketing, Videos in Online Marketing, Viral Marketing

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Business promotion is not the same anymore. Marketers across the globe are constantly looking for new ways to promote their brands and business. One of the latest way for Business promotion that has emerged in recent times is using short animated videos. If a video is still not a part of your marketing strategy, you are walking up a blind alley. Your marketing department can come up trumps with the right animated video. It’s the easiest way to gain user engagement. As a survey conducted by the National Center for Biotechnology recorded, in 2000 the average attention span was 12 seconds and in 2013 it decreased to 8 seconds. This tells us how important it is for brands to pass their message and promote their product. People are not only mostly visual learners, but they retain 68% more information from videos than from texts.

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