It’s easy to get an explainer video these days but how many of them are actually engaging. No matter how visually soothing your video turns out to be, or how many dollars you spend on it, an explainer video will only work if it’s exactly the right one for your product. Mediocre videos are not going to increase the conversion rates for you. Moreover, a bad video can be a big reason for your potential customers to turn to another website in no time.
Short videos were there at the initial days of internet itself, but there was no common medium to showcase them. And moreover, there was no way to tell people about a video. But this all changed for the better when YouTube, a website to upload videos, revolutionized the way videos were shared and viewed until then. It gave people a common platform to showcase their personal as well as professional videos.