For any organization with an online presence and a comprehensive website, their search engine rankings and conversion rates are of primary importance to them. Which means getting people to their website, and keeping them engaged long enough for them to make a purchase or contact your sales team becomes the main aim.
It is clear that you need an explainer video to boost your company’s sales. What might not be as clear, though, is how to get started. Simply Googling the terms to get more information will probably throw up thousands of search results leading to nothing but confusion.
Search engine optimization is a technique to increase the ranking of a website in a search result. This is done to boost the traffic to a website. Nowadays everyone, whether he is an individual or a business owner, wants to have his website pop up on the first page of a search engine. To achieve this objective they target the most relevant keyword of their business, and create content around them, for example a tour operator might look to create content around the keywords, such as “beautiful locations” and “exotic destinations” etc. After this, by fulfilling certain criteria, they promote it on several article submission websites to increase their chances of getting featured on the top few pages of a search engine.
The targeted key words are those which are the most popular among the surfers looking for the business one is dealing with. In other words, the key words are those which are most likely to make a search with. Now, if the words by which a search is made by a surfer matches with the targeted keywords, then the content related to that keyword is most likely to appear on top of the search pages.
Search engine optimization helps in garnering the traffic to a website. It helps both businesses and its clients to meet on a virtual platform. But this is not all; the inconvenience starts when a number of sites start targeting the same and same keywords, thereby minimizing the chances of getting their content feature on the top pages of a search engine. Videos, to the most extent, have today proved to be a good alternative to this situation. The search giant google also has, in recent past, started giving preference to search results featuring a video.
Now, a website integrating the videos related to its content is likely to appear earlier in search results as opposed to websites with texts alone. So videos alone can help a website climb the search ladder and appear on the top pages of a search engine.Let’s see some of the specific advantages associated with a video
- They can engage and retain the viewers’ attention like no other medium does.
- They can increase the conversion on a website.
- They cut short the time taken by a viewer to understand a business and its products.
- They can launch as well as demonstrate a product.
- They can portray the larger view of a thing which is otherwise not possible through texts.
YouTube, Vimeo and Metacafe etc. are some of the well known video sharing sites on which videos can be uploaded to increase their chances of being shared by more and more people. A video production company helps businesses in choosing a video that matches not only to their content but also to the business they are into.
Today people actively think of the best way to promote their products. They rely heavily on adding a marketing video to their marketing portfolio. Implix 2010 Email Marketing Trends Survey shows that the number of marketers planning to use video in email campaigns has increased 5 times since the beginning of 2009. That’s why today having a marketing video production is as important as producing a quality product. A Marketing Video is a short explainer video made keeping in mind the message to be communicated to the target audience.
Until a few years back everyone wanted to have wonderful content on their websites to generate traffic and increase their sales. They made every effort, ranging from using flashy text to photo-rich content, to achieve this objective. But content alone is not enough for your website, brand or the services that you or your business provides. Everyone knows the value of content in Internet marketing - “content is king”. If we talk of a period that existed 10 to 15 years back, people only read content to acquire information on any topic or to purchase a brand. But this is 2012 and the trend in Internet marketing has changed. People, with their changing mentality, now look for new ways to gain knowledge or promote their businesses.
A great product without a great marketing is like silver in the mine. Selling a product without marketing it will never bear the same result as it would with marketing. Marketing can be done in ways more than one, for example a product can be marketed through pamphlets, newspaper advertisements or videos etc. With businesses concentrating more on their online portfolios, marketing videos have gained momentum in recent years.
The visitor to a business website decides in the first few seconds if s/he wants to continue going through the details or not. Therefore, it is extremely important to create a good first impression on the visitor. One way to hold a visitor’s attention for long is through a short video. A short video can attract the visitor more effectively than any amount of text or pictures. It is important that while creating a short video for promotion of the business, the viewer’s position and needs should be kept in mind. The animator should place himself in the viewer’s shoes while creating the short video.
The most important benefit of an instructional video is that they are interactive and interesting way to teach people. As people prefer watching videos on the net than reading texts, videos provide an effective alternative to train people. They can be a perfect option to provide the masses an interesting learning experience at lower cost and lesser time. To increase the popularity of an explainer video it can be posted on social networking sites such as Facebook and Twitter. The provision of sharing gives the video a viral nature. A good explainer video explaining how a company works can be effectively used for promotional purposes.
However, in order to make the most out of video, various aspects like graphics, audio and duration are very important. In order to create a high quality video, a video production company should be approached. The experts at such companies use their talent and skill to produce a video that is the best and unique. The various aspects including subject, duration of video and budget are discussed with the client. Once this is done, the animation artists decide the characters or objects to be used in the video. The website videos are then created to give the detailed functioning of an organization, or an instrument.
Instructional video can be made in 2D or 3D; however, the experts use the latest technologies to give a video an edge over the other videos. Corporate video production companies using animated techniques provide the client a wide range of services to choose from. Most of the time the video production companies provide one stop solution to video post production services and also offer 2D and 3D modeling. An experienced staff comprising designers, writers, expert artists and animators along with latest software and technologies make a powerful video. Also marketing experts help in guiding about the marketing and advertising of the instructional video.