Broadcast2World's Video Marketing Blog

Online Video Marketing Facts To Make it A Necessary Act For Business

[fa icon="calendar'] Oct 27, 2016 12:30:25 AM / by Maneesh Garg posted in Enhancing Business with Videos, Online video marketing, video marketing, video marketing facts, Videos in Online Marketing, Web Video Marketing

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Have you boarded the video marketing train yet?

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Why We Love Custom Explainer Video (And You Should, Too!)

[fa icon="calendar'] May 29, 2016 11:30:37 PM / by Maneesh Garg posted in animated explainer video, custom explainer video, Custom Videos, Enhancing Business with Videos, explainer video, Video Animation, Videos in Online Marketing

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Do you want people to trust you more?

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Do you want your complete say in how your brand is portrayed?

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Do you want a unique style that no one has ever opted?

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If answer to all these questions is YES, then Custom Animated Explainer Video is your ‘thing’.

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Think of custom animated explainer video as a monument a palace that a king designs for himself. He makes sure that each and everything placed in the palace, every wall, every asset is according to his taste. Now think of yourself as that King and the explainer video as your Palace!

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A great explainer video takes much time and effort. The process is quite long - it starts with understanding the brand, the target audience, choosing the right animation style, jumps onto shaping the characters and finally animation takes place. But, dear friend, each second spent on preparing a customized video is worth an effort!

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Why customized over generic?

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  1. Custom Explainer Video is hand-crafted specifically for your business.

A customized explainer video makes sure that your company gets the recognition it deserves. The video can be made as per your requirement and can consist of any combination of formats. Not just the style and feel, you can also decide on the character that your target audience will identify with. The chaos of dealing with templates can be avoided as with a customized video your brand shall stand out of the crowd and my friend...that’s what people notice!

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  1. It’s your discretion, not ours.

Each and every element of the explainer video shall have your opinion envisioning it. ‘Your video, your call’ shall be the approach that is adopted when making a customized video.

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  1. Clients trust on custom explainer videos.

There are always some cheaper options available. But it’s upon you to make a choice between inexpensive or valuable. An explainer video is always a good investment.

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When you opt for template animated videos, it more or less shows your urgency. It portrays the ‘I want it now’ attitude. They are easy and fast to craft, take very less production time but at the same time they can be dull and robotic. Why? Imagine pre-designed characters being repeatedly used with little or no variations. Also, they usually come in poor quality. There isn’t any real choice of color and characters.

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On the other hand, custom explainer videos portrays the ‘I want it all’ attitude. One must always remember that a video stands for the brand, hence no bad quality should be adopted. When we speak of ‘CUSTOMIZED’, it broadly means ‘No Boundaries’.  A customized video is high quality product with sophisticated visuals and exclusively recorded voice-over. It also allows you to choose special colors and character so that your target audience can relate to your brand and it’s mood. This helps in increasing the engagement levels of the viewers, hence letting you gather higher ROI on the invested amount. As mentioned earlier, the potential customer trusts the customized videos and this trust converts them from prospects to clients.

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Let me just take you through one of the custom videos we hand-crafted for our client BrownUTurn.

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[embed]https://www.youtube.com/watch?v=eY2QYCjoXgQ[/embed]

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5 Blunders Expert Marketers Make That Won’t Let Videos Go Viral

[fa icon="calendar'] Sep 28, 2015 12:30:55 AM / by Maneesh Garg posted in animated viral video production, Enhancing Business with Videos, video marketing, Videos in Online Marketing, Viral Marketing, viral video companies, viral videos

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Many business people utilize video marketing and for good reason.  It works, plain and simple.  That is, provided it catches on with those it is intended for and goes viral.  However, things don’t always work out that way.  Entrepreneurs of all stripes will put out what they think is one dynamite video only to find out it doesn’t quite catch on.  People aren’t viewing it in the numbers they had hoped and they aren’t talking about it or referring others to it.

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The Evolution of Animation: A brief journey through time

[fa icon="calendar'] Sep 17, 2015 8:45:33 AM / by Sunny Arora posted in Business, Enhancing Business with Videos, Video Animation, Videos in Online Marketing

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Some of our fondest childhood memories belong to those lazy Sunday mornings spent watching cartoons on TV. Whether it was the iconic tales of our favourite house cat, futilely attempting to catch his adversary mouse, or the carrot-chewing rabbit humouring us repeatedly with “Eh... What's up, doc?”, animated pictures have always captured our imagination. It is perhaps this curiosity and enthusiasm, which has led to so many dramatic changes in the animation industry, in such a short period of time.

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SOME HELPFUL TIPS TO BOOST YOUR VIDEO SEO

[fa icon="calendar'] Sep 13, 2015 4:30:58 PM / by Maneesh Garg posted in animated explainer video, animated video, explainer video animation, video seo, Videos in Online Marketing

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Videos are powerful and all-pervasive. In the last few years they have increased their penetration tremendously. The number of online users who watch videos have gone up from 69 % to 78%, and even more impressively, the number of people who upload videos have increased from 14% to 35%. 80% companies are producing videos for their websites and out of these, the most popular are animated explainer videos.

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Driving Benefits of Using Short Animated Videos for Business Promotion

[fa icon="calendar'] May 4, 2015 7:43:44 AM / by Maneesh Garg posted in animation video production, animation videos, animation videos for business, creating viral videos, Enhancing Business with Videos, Online video marketing, Selling More With Videos, short animated videos, Video Animation, video marketing, Videos in Online Marketing, Viral Marketing

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Business promotion is not the same anymore. Marketers across the globe are constantly looking for new ways to promote their brands and business. One of the latest way for Business promotion that has emerged in recent times is using short animated videos. If a video is still not a part of your marketing strategy, you are walking up a blind alley. Your marketing department can come up trumps with the right animated video. It’s the easiest way to gain user engagement. As a survey conducted by the National Center for Biotechnology recorded, in 2000 the average attention span was 12 seconds and in 2013 it decreased to 8 seconds. This tells us how important it is for brands to pass their message and promote their product. People are not only mostly visual learners, but they retain 68% more information from videos than from texts.

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FIVE QUESTIONS YOU SHOULD ASK YOURSELF WHILE YOUR VIDEO IS BEING PRODUCED

[fa icon="calendar'] Sep 16, 2014 8:03:41 AM / by Manish Roshan posted in explainer video, video production, Videos in Online Marketing

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It’s easy to get an explainer video these days but how many of them are actually engaging. No matter how visually soothing your video turns out to be, or how many dollars you spend on it, an explainer video will only work if it’s exactly the right one for your product. Mediocre videos are not going to increase the conversion rates for you. Moreover, a bad video can be a big reason for your potential customers to turn to another website in no time.

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Find the Most Effective Professional Video Production Services

[fa icon="calendar'] Sep 15, 2014 7:00:31 AM / by Maneesh Garg posted in animation video, professional video production, video production company, Videos in Online Marketing

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For any organization with an online presence and a comprehensive website, their search engine rankings and conversion rates are of primary importance to them. Which means getting people to their website, and keeping them engaged long enough for them to make a purchase or contact your sales team becomes the main aim.

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How Online Video Marketing Can Boost Your Business!

[fa icon="calendar'] Sep 12, 2014 1:15:10 AM / by Manish Roshan posted in explainer videos, Online video marketing, video marketing, Videos in Online Marketing, whiteboard animations

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Whether you run your business on a small or a large scale, you cannot ignore the importance of Marketing. Without a company effectively communicating the value of its products or services to their potential customers it cannot hope to be a success, and Marketing is the process of doing just that! Every business employs multiple marketing strategies in order to constantly increase their customer base. And now, thanks to video marketing, another avenue has opened up for such businessmen and entrepreneurs.

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Why You Are Doing it All Wrong Without That Explainer Video

[fa icon="calendar'] Aug 14, 2013 3:22:10 AM / by Manish Roshan posted in App Marketing with Videos, Enhancing Business with Videos, Selling More With Videos, Videos in Online Marketing, web marketing with videos, animated explainer videos

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All wrong without an explainer videoWith every passing day, the digital marketing world is getting cluttered and target audiences are getting overwhelmed and impatient with all this information overload. These impatient consumers have the latest mobile apps, and are avid social networking fans, energetic and ready to roll down their pockets for the things they like most. They hate scrolling down page lengths and getting lost in text; they want information, attractive and fast. So read on to see why it’s all wrong without that explainer video.

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