If you have a website, Internet service, or sell products online, you need high-quality videos to help get your message across to your audience. While videos are widely accepted as the best way to engage the attention of a prospective customer, it is animated videos that really keep their attention and allow them to digest the message.
During the past few years, animated explainer videos have skyrocketed in popularity as a method of identifying precisely what a company does or offers in just minutes. I'm sure we're all familiar with the old adage that a picture is worth a 1000 words.
So, now after being told that videos account for more traffic than any other single factor on the Internet, you have decided to join the bandwagon and give yourself that much-desired visibility with a promotional video. But hey, don’t jump to conclusions yet. Think! Is this all that meets the eye?
Since long, websites have used text as the main medium to convey a message online, but as the Internet grew in its reach and stature, visitors steadily got tired of reading paragraphs of text, which made marketing teams turn to infographics, video, audio or multimedia content.
The script plays a major role in creating a good animated video. After all, an enchanting communication persuades everyone. Not only does the right script convince, but it also assists in deciding the appropriate length of an animated video. But often, video scripts are not given the same kind of attention that's given to animation, storyboards or characters used in an animated video.
Internet has today made everything accessible at the click of a mouse; can it also promote a business the same way? Yes, it can! With several ways available to promote a product, the best is one which consumes less time and make the greatest impact on the audience. The constantly reducing attention span of online audience has made product videos a clear winner over all other forms of advertisements. Not only are they short, convey more, but entertain as well. According to eMarketer, online videos were the fastest growing ad format in the past year.
The increase in the number of videos going viral has created a parallel demand for them. Their popularity has made people desire to not only watch them but also share them with others. No wonder then that businesses want to take advantage in dispersing their value proposition far and wide via videos – you never know when one goes viral! But going viral is more by science than by chance. To know exactly what that science is, read on…
As scary as the title may sound, uploading your video on YouTube requires some work from your side, especially if you are really looking to get found and more so if it's a promotional video. Before we get started, here's why and what you need to do.
Explainer videos are the only medium that can describe your business in an entertaining way to your audience, in around 60 seconds. Creating a great animated explainer video is the very first step towards engaging your audience but the next step is more important: making Google notice your video.