Are you a start-up looking for some major boost?
Many business people utilize video marketing and for good reason. It works, plain and simple. That is, provided it catches on with those it is intended for and goes viral. However, things don’t always work out that way. Entrepreneurs of all stripes will put out what they think is one dynamite video only to find out it doesn’t quite catch on. People aren’t viewing it in the numbers they had hoped and they aren’t talking about it or referring others to it.
Business promotion is not the same anymore. Marketers across the globe are constantly looking for new ways to promote their brands and business. One of the latest way for Business promotion that has emerged in recent times is using short animated videos. If a video is still not a part of your marketing strategy, you are walking up a blind alley. Your marketing department can come up trumps with the right animated video. It’s the easiest way to gain user engagement. As a survey conducted by the National Center for Biotechnology recorded, in 2000 the average attention span was 12 seconds and in 2013 it decreased to 8 seconds. This tells us how important it is for brands to pass their message and promote their product. People are not only mostly visual learners, but they retain 68% more information from videos than from texts.
A racist YouTube sales video is in the vortex of a bizarre advertising contract decision. An Advertising campaign for a Commercial law firm, McCutcheon & Hamner, P.C., has gone viral for all the wrong reasons. The sales video depicts a white man dubbed Mr. Wong Fong Shu attired in oriental costume and straw hat yelling in a thickly Asian accent:”Insurance company try to mess me over. I needed a good lawyer. Confuscius says www.mhatty.com...”
Time Magazine called it “the most racist ‘not racist’ ad for a law firm.’