Broadcast2World's Video Marketing Blog

7 Signs You Should Invest in Animated Videos

[fa icon="calendar'] Jul 15, 2014 8:41:37 AM / by Manish Roshan posted in animated video production, animated videos, animation video, Business, explainer marketing video, explainer marketing video for your, promotional video, Video Animation, website videos, animated explainer videos

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Videos account for nearly 40% of all consumer internet traffic and by 2014, the number’s expected to reach 57%. The likelihood of a first-page Google result is 53% higher if your page has a video explaining your business or services.

These are the facts, the crux being simple: without a promotional video you are definitely missing out on an opportunity to reach out to a larger audience. But as with most things, the timing’s quite important too. Here are 7 signs that will help you recognize that it’s the perfect time to invest in an explainer marketing video for your business.


1.You need a new customer base- If your traditional customer base is fast eroding, it’s time to reach out to new people and make them aware of your product or services. Videos on the internet get more eyeballs than any other marketing medium. Thus, a promotional video increases your chances of creating inroads into unexplored demographics.

2.Your conversion rates are dipping: Getting visitors on your website is one thing and turning these visitors into customers is another. An effective video, on the other hand, can help tilt the odds significantly in your favor. Videos can increase conversion rates by 15 to 50 percent.  An average person on the Internet has an attention span of eight seconds. The longer you hold the attention of your audience, the more time they spend on your website; the more time they spend, the higher your conversion rate!

3. You need to encourage customer loyalty:  If you need to make your brand recognizable, a simple and effective way to make your mark is through an amazing promotional video on your website. Whether you choose to have a series of animations or a one-off web video, animations can offer the ideal platform to create a character or set of images or a color scheme that your customers will identify with your brand.

4. Your competitors are miles ahead: It might well be because they have a video on their website and you don’t! Whatever may be the cause, it’s clear that your promotional methods are not giving you the returns you expect. An explainer video on your website will give you that edge to get back in the race.

5. Your website appears on the seventh page of Google Search Results: This is a sure sign that you need a video right away. When your website is not doing as expected boosting SEO becomes vitally important. Video content is 53 times more likely to be found by Google. An explainer video on your website will get your name on that coveted first page on Google search results and help your clients discover you.

6. The stats are not in your favor: If you are not satisfied with the view count of your homepage, here’s something you might want to consider: Roughly 45.4% of internet users watch at least a single video on a monthly basis. 75% of the total business executives, who use the internet, watch at least one work-related video featured on business web pages on a weekly basis. Plus, 59% of the senior business executives strongly prefer watching videos instead of reading website content.

Do we still need to tell you that getting a promotional video is the need of the hour?

7. You need to revamp your business: Things are not going the way you want them to and something is missing. You feel there is a need to look at your business model once again and think of ways to reshape it. Don’t worry: It’s quite the norm. Companies need to revamp their business models and promotional tactics to keep up with the recent trends and to enter new markets over the passage of time. A video on your website would not only be a fresh start, but judging by emerging trends, a necessity.

The signs have spoken. If you recognize any of the above, it’s time to give us a call. Click here to get in touch with our reps right away!

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8 Ways to Make Marketing Videos Go Viral

[fa icon="calendar'] May 29, 2014 4:35:25 AM / by Manish Roshan posted in animated video production, animation video, Cartoon Animation Maker, fun video, Fun videos, marketing video, marketing videos, Video Animation, Viral Video, viral video production, viral video production house, viral videos, website videos, animated explainer videos

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The Rise Of Website Videos

[fa icon="calendar'] Aug 16, 2012 5:59:44 AM / by Manish Roshan posted in Enhancing Business with Videos, short video, website videos

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Promoting a business is as important as providing a good service or producing a good product. It’s also important to attract people to make them aware of your business. The question is how to attract more and more people to your business, considering that they have lesser time at their disposal. Promoting a business through a plain, static text based websites takes longer to attract people to it. People don’t wish to go through the loads of data available in textual form as it is non interactive in nature and demands more of their time. Website videos have today become a necessary addition to websites. They are short video which makes conveying of message of business a pure fun and informative at the same time. The various advantages associated with website videos are:

  • They can demonstrate a product from each and every angle. Unlike texts, web videos are well capable to effectively portray the complex structure of a product. They can also be made to show the new as well as old uses of a product.
  • Web videos attract present and prospective customers like no other medium does. Since they are interactive and short in length, they demand less of a viewer’s time. This makes the viewers happily go through them.
  • They don’t cost much to produce. They can be conveniently made from a single location, without the use of a camera or incurring any other incidental cost. They are made with the softwares specially designed for them, and hence they are within the budget of the businesses big and small.
  • They can be made to give viral effects to them. With the use of characters of animals and persons they can be made to generate a particular emotion in viewers. This makes the viewers share the videos more and more with others.
  • They can effectively portray the testimonials of clients, showing their reactions after using a product. This helps to build an image of the company in the minds of viewers.
  • They are capable to portray the minutest detain of a product. They are also well suited to break large data in smaller portions to make them easily understandable by the viewers.
  • They are story based. All the elements such as moving images, sounds, graphics and voices used therein are well rounded around a story to enhance their overall effect and feel.

With website videos conveying of large data not only becomes easier but also more effective. They are a wonderful opportunity to businesses wanting to make their business idea reach to a wider audience.

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Go With Time - Add Website Videos To Your Website

[fa icon="calendar'] Jul 23, 2012 2:04:03 AM / by Manish Roshan posted in Audio video production, short video, Video Animation, website videos

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Videos have come a long way from being just an audio video production to become an inalienable part of anybody’s life. Today they are known for reasons more than one. They are actively being used in sectors ranging from education to demonstrational to instructional, gaming and several others. They could be short as well as long. A short video is made to immediately grab the attention of its viewers. They are best suited to advertise and promote a product. They have become a necessary addition to a website.
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The Benefits Of Having Website Videos

[fa icon="calendar'] May 28, 2012 3:36:01 AM / by Manish Roshan posted in Audio video production, online animation, Video Animation, website videos

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Audio video production entails a right combination of audio and video. In audio video productions audio and videos of moving images work in tandem to give them an overall effect and feel. With the use of animation technology the effect of such videos can be enhanced further. Animation can slant the feel generated by audio video productions towards a particular emotion, for instance it can make the viewers get excited or feel nervous, happy or as the video demands of them. Online animation uses artificial characters of an animal or a person to promote and advertise a product. Animation technology is now widely used in making videos for websites.

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Website Videos An advanced Way To Promote Your Business

[fa icon="calendar'] May 3, 2012 2:40:43 AM / by Manish Roshan posted in Enhancing Business with Videos, web video production, website video production, website videos

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There is no denying that website videos offer the best opportunity to businesses wanting to expand their reach to a larger audience. Adding a video to a website can improve the engagement faster than any other medium, such as adding texts or static photographs. They make a website come alive. They have a clear edge over texts. Let’s see how:

Showcasing and demonstrating a product: Today’s technological advancements have made even the most basic product turn sophisticated. This has made their demonstration to customers more important. Unlike texts, Website videos are well equipped to showcase and demonstrate such products. Videos can also demonstrate how to fix an existing as well as a probable problem with a product.

Instructions and training: Texts are just a set of instructions with very less capability to engage readers. On the other hand, videos through the use of sounds, graphics, music and different voices can make a viewer actually feel it. They can instruct and provide training as similar as to a live demo.

Static versus dynamic: Texts are static. There is no possibility of making them dynamic. A reader even on getting bored has to continue reading it in the same fashion. But videos have that vibrancy and engaging capacity which can never bore a viewer. The videos aiming to get complex messages across can modulate as well as switch over between male and female voices. This helps in retaining the attention of a viewer for a longer time.

Customers’ testimonials: Customers rely heavily on positive words of mouth. In no way texts come closer to videos in terms of setting up of credibility of existing customers. Videos can be made with a customer’s voice embedded into it.

Pulling traffic: There is no doubt that being engaging videos attract more traffic than what texts do. By uploading them on networking sites, they can also be given a viral effect. The ability of videos to convey an intricate message in the form of a story makes them a clear winner in pulling traffic to the website.

With a web video production, a website can easily make the current and prospective clients flock to it not just for once but again and again.

Today website video production is actively being dealt by companies specializing in web video production. These companies help businesses realize their marketing and promotional objectives and requirements. They can truly guide a business on the ongoing trend in the website videos market. With a number of professionals, like animators, story board artists and script writers working together, one can expect to have a video which has all of its elements worked up professionally. Website video production companies can really make a business reach to a new level. They can make a video explain more in a lesser time and that too at an affordable cost!

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Website Videos - The Latest Trend

[fa icon="calendar'] Apr 16, 2012 3:11:42 AM / by Manish Roshan posted in animated videos, Videos in Online Marketing, web video production, website videos

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Internet marketing has come up a long way since its onset and has steadily become the latest trend in the marketing industry. With the internet revolution, the marketing industry has also undergone a radical change in the recent past. The use of website videos has become one of the most powerful ways to reach out to the prospective clients. The conventional mode of advertising has lost its grip upon the marketing industry. Now a days, people spend a considerable amount of time on internet which has rendered enormous power to it.

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